You can use rich-text editing in this area to describe your organization in detail to people who either support you or will consider supporting you. We recommend not only describing your cause and the work that your organization does, but also telling the story of why you do it. People are more apt to support causes when they understand why the organization does what it does.

Many organizations communicate this information in the form of a narrative. Remember that people typically give when they feel an emotional connection to the cause. Facts and statistics can be used to support your “why”, but they usually shouldn’t be the primary focus of your organization’s story.